Category Archives: Guest Posts

Google has released a couple of black, white and fluffy animals into the web, and they are determined to get everyone to play by the rules of the Californian internet giant. First came Panda in February 2011, which is now up to Panda 20, after numerous updates since it was launched. Then came Penguin, which […]

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Marissa Mayer, who became the CEO and president of American multinational Internet corporation Yahoo! Inc. from July 2012, recently cited the company’s mobile strategy as crucial to its future success. It was in a conference call with analysts on October 22 that Mayer revealed her future plans for the company, acknowledging that, although Yahoo “hasn’t […]

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From his first appearance 50 years ago, cigarette in hand at the Baccarat table, James Bond has been perhaps our most enduring movie icon. So what can we learn from 007s longevity and popularity? Why has he stood the test of time well? And are there things we can apply to our own marketing? At […]

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Picture this scenario. You’re about to go on a date. You’re hoping this could be the one – something long term. Your date arrives and it gets off to a good start. They look good, they’ve paid a lot of attention to their appearance and they’re driving a pretty nice car. But things begin to […]

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