How to Make Sure You Avoid Google Penalties

I read a very detailed article the other day on Search Engine Watch by Kristine Schachinger that discussed how Google penalties can come out of nowhere and really cause problems for your SEO.

This is something that everyone who runs a website should be aware of. Google penalties can be very serious because they can cause serious damage to your SEO, even when you think that you are doing everything right.

The article highlights the importance of having a site that is technically sound as well as having great content. Sure, great content is important for SEO. But there is more to SEO than that. There are so many things to consider on a technical level that if you ignore these, you do so at your peril.

Here are a few of the things that the author pointed out that you should look out for.

Spammy Comments

You may think that spam comments on your website are just annoying, but they can actually be causing you harm. This is a quick way to receive a Google penalty, so it is important to do everything that you can to prevent spam comments from getting through.

Too Many Ads

Specifically, too many ads above the fold. This is a fairly recent change by Google, but if you have too many it could cause you problems. Ask yourself whether you really need all those ads, and if the answer is no, get rid of them.

Too Many Internal Links

If you have too many internal links on a page, this could be another way to get a penalty. Try to keep it to less than 100 to be on the safe side.

Duplicate Content

Most people know that duplicate content is not a great idea, but many people forget that this can include the title and meta content. Make sure you create new titles for each page to avoid this problem.

Page Speed

If your pages load slowly this can affect your site’s ranking. Use a tool to find out whether your pages are loading too slowly and then try to increase the speed if it is not fast enough.

Avoid Penalties

These are some of the main points that were highlighted in the article, and there are other things that you should be looking out for, including malware. I agree with the general argument of the article that you should not just be focusing on content for your SEO campaign. Instead, make sure that you also focus on the technical details and keep an eye on the little problems that could cause you to be punished by Google.

This article was created by Scott D Smith, an expert SEO consultant who provides search engine optimisation services to global businesses big and small. Please feel free to copy this material providing you credit Scott D Smith and link to

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